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Search has changed. AI systems now summarize, recommend, and surface information in new ways—but the fundamentals of good search remain the same. Modern optimization isn’t about driving traffic for its own sake; it’s about helping people find the right information, understand it, and accomplish what they came to do.
In SEO for Everyone, Rebekah Baggs and Chris Corak show how search intent, clear structure, and thoughtful content design form the foundation of visibility and trust—across websites and AI-driven search experiences alike. By treating SEO as a core part of content, design, and development, this book offers a durable, human-centered approach to search that still applies as the landscape evolves.
Search has changed. AI systems now summarize, recommend, and surface information in new ways—but the fundamentals of good search remain the same. Modern optimization isn’t about driving traffic for its own sake; it’s about helping people find the right information, understand it, and accomplish what they came to do.
In SEO for Everyone, Rebekah Baggs and Chris Corak show how search intent, clear structure, and thoughtful content design form the foundation of visibility and trust—across websites and AI-driven search experiences alike. By treating SEO as a core part of content, design, and development, this book offers a durable, human-centered approach to search that still applies as the landscape evolves.